The ‘new’ rules of engagement : a guide to understanding and connecting with Generation Y

Have you ever wondered what makes Generation Y tick?


Generation Y typically refers to those born between the early 1980’s and the mid to late 1990’s.  The New Rules of Engagement by Michael McQueen explains that how this generation has grown up in a very different world. Michael McQueen, a social worker and professional speaker, has written this book to give an insight into Gen Y and how to get the most out of your relationships with them.


Learn how the era that people are born into affects their values, expectations and views. McQueen explains and contrasts the mindsets of the various generations – the Builders, Boomers, and Generations X and Y. This book provides an informative framework and strategies for understanding and engaging with Gen Y at home, work, school and in day-to-day life.


After reading this entertaining and interesting book, I guarantee that you will not think the same way about Gen Y or perhaps even your own generation.


Author’s website